Hi! My name is Alexandra. I am so glad you're here!
I am a surface pattern designer creating collections inspired by the beauty found in everyday life. Through my artwork and stories, I hope you will recognize pieces of your own surroundings reflected back to you.
This purpose was inspired by my son, who has a remarkable way of noticing beauty in the world around him — in places and moments I had walked past countless times without ever truly seeing. Through his eyes, ordinary things become extraordinary. Designing patterns became my way of slowing down, paying attention, and sharing that perspective with others.
“Willful” is also a bit of a play on words. While it comes from my son’s name, William, it speaks even more to his spirit — curious, determined, expressive, and wonderfully willful in every sense of the word. Above all, I want this work to encourage others to find and appreciate the beauty already present in their own lives, just as William does in his.
I am currently open to licensing opportunities in wallpaper, stationery, home goods, and more. If you are interested in collaborating, please reach out through the contact page or connect with me on social media.
Looking forward to creating something beautiful together.
Willfully,
Alexandra
Alexandra